Being Professional On Facebook

Everyone knows that social media is the new 'big thing' (that's part of the reason we have a blog). In the social media world, Facebook is king. Most of us know what Facebook is, and probably even have a personal profile. But what's the protocol when it comes to businesses and professionals on Facebook? You don't want to spam your friends with irrelevant business information, and chances are your business contacts don't care how you're spending your Friday nights. So what's the solution?

Follow up:

Well, it seems the solution is simple: 2 profiles. It may seem unnecessary and redundant, but it can be important to keep your personal and business lives seperate.

Blogging network Uproxx recently published an article on how to promote yourself on Facebook (without making everyone hate you).

Treat your Facebook page as a professional persona, not a mouthpiece for your blog. People look, more than ever, for sincerity. A page about a blog is impersonal. A professional page about a guy who happens to write a blog is much more interesting...

...Make sure your friends understand that your professional and personal Facebooks are entirely separate entities. The last thing you need to do is spend an hour cleaning out Mafia Wars invitations....

...Think of your Facebook profile as your online business card, expect more detailed. Often it’ll be the first contact people have with you, so you want it to look good. Avoid filling out the “politics” or “religion” area unless you absolutely it’s necessary or if it’s a part of what you’re promoting. Otherwise you’re just asking for trolls. But music, movies, all of the rest, that you should fill out. Give as much personal detail as you’re comfortable with....

We don't yet have an Industrial Shape & Form Facebook profile, partly because we didn't think it was necessary. But mostly because we've got our hands pretty full with the blog, twitter, and newsletter. However, with Facebook's popularity steadily growing, it may be necessary in the future for companies to claim their profile, if for no other reason to avoid impostors.

Click here to read the full Uproxx article.